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It always seems impossible until it's done.

How to get people to say Yes: Professor Cialdini explains the science of persuasion.

22/1/2019

Robert Cialdini, author of Pre-Suasion, describes to Inc. president Eric Schurenberg the most important factors for influencing people.

Authors

Marc Innegraeve.
Adrian Brown.
Xavier Pirla Llorens.

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